Categories
Uncategorized

Increase Organic Traffic to Blog

ne of the most effective proven techniques is guest blogging service that helps in link building. Importance of Guest Blogging The art of guest blogging if done in the right manner helps in driving more traffic through reader engagement. The experienced and high quality guest posting services India write relevant guest post on popular websites with a back link to your website. This helps in gaining more readers and traffic. As the content is posted on other blogs or websites, it gains audience who happen to even visit to your website by clicking the back link. It is one of the best and most affordable marketing strategies. It helps increasing engagement of customers and enhances the online authority. Get Quality and Engaging Traffic The affordable guest blogging services in India ensure that you get high quality traffic. The professionals write high quality blog which has full potential of going viral with all the SEO elements. The blogs are posted on websites with high traffic that directs the reader to your site through links. With help of professional guest post services, the article or guest blog is published only in well scrutinized blogs. The content is crafted maintaining the standards and the blogs selected have high authority. The interesting guest post with relevant content and the back link can increase the traffic by more than 100%. Building of the Relevant Links The whole of the guest blogging process depends on link building strategies. The link to your blog on guest post on highly authoritative sites helps in improving the rankings. It is important to hire experienced guest posting services India so that the links are not built on low quality blogs. While choosing a service provider there are certain things that one need to keep in mind. The post and content must be unique and engaging, relevant to the website and link. The content must be informative and provide information to target audience. The site for posting the post must have good traffic. Affordable means of Marketing  
Categories
Uncategorized

Chinese Education: Students, Teachers, and Methodology

Household Energy Consumption and Successful Energy Education Behavior Choices Two homes constructed the same year, sitting on the same city block, with similar households, can have vastly different energy costs. The furnace can be the same and the water heaters carbon copies, but one household can effectively control their homes energy costs and the other household produces an energy bill, shamefully, out of control. This is about insulation levels and how well the ducts are sealed, but it is even more about household behavior, energy education, and putting your best, energy-saving, foot forward. This is about parents passing down environmental concerns and expectations to their children and then to grandchildren. It’s about people that lived through the great depression and know the benefit of reducing waste and living with less because that was the only choice. One thing I’ve wondered, is it easier for a rural farmer, who picks tomatoes and corn out of his own garden, to be energy wise and interested in controlling energy consumption, or is it easier for the Central Park native that buys food from an asphalt fruit stand to understand the importance of conservation? Do you need to know how many tits a cow has before you can be frugal with a gallon of milk? Which household is more apt to have had the benefit of ongoing parental household energy education? Is it the farmer, as a result of being close to nature and the environment, likely to be the energy saver and need less energy education? On the other hand, perhaps the person that lives in the high rise is more aware of energy consumption and the amount of power it takes to keep a big city running. Energy educators and power companies have a big job as they work to provide energy education to all kinds of households. Since every household has the potential for both saving energy and reducing energy waste, the energy education challenge is to design a program that can be successful for all households. The gentleman farmer that lives by the creek in the green valley can benefit from energy education and the bank teller in the duplex by central park can also. If people are aware of energy-saving tools and behaviors, they can, within limits, control their energy consumption and curb energy waste. Consumer education then becomes one of the most cost-effective conservation measures available. Educators work to bring consumer education to the people in four essential areas. The subjects remain pretty much the same, but the approach may vary according to house location, income status, and resident expectations. energy Education Energy ED and Behavioral Decisions: Behavioral decisions is the Energy Educators biggest challenge when providing household energy education. It is the biggest challenge – yet the area with the most potential. People are simply set-in-their-ways and making behavioral changes is a slow and difficult task. How do you get a person to take a shorter shower with a low-flow shower head when they are accustom to relaxing for hours under the hot flow of water with enough water pressure to make a noticeable divot in the skin? The person feels slighted and abused. After all, just how much energy does it take to run a darn shower for an extra twenty minutes anyway? To change energy wasting behavior, educators try to make a direct connection between the shower they love and the power bill they hate. People learn from their own experiences and their own power bill. Ideal learning opportunities occur when residents make a decision, perform a task or behavior, and do it with their wallet in one hand and their power bill in the other. The educator is often more successful at getting the behavior changed if it is connected directly to the power bill. Therefore, to change energy behavior, the household needs to have power bill education and a complete understanding of the information that is available on almost all monthly statements. To connect real dollars and cents to behavior is the best way to change wasteful behavior. Energy ED and Comfort Perceptions: Basic Comforts Whenever my daughter complains about a simple hardship, like having to walk home from school in 50 degree weather, I mention her ancestors and the Oregon Trail. If walking home in mild weather was a true hardship, we would still be living in Europe somewhere with everybody else. A lot of people would like to throw the energy educator out the door the minute they mention 68 degrees and thermostat in the same sentence. Are we all getting ridiculously soft or are the comfort levels we have come to expect simply a dividend of having someone else live in a covered wagon for 4 months. The energy educator needs to take a two fold approach here. One is to re-train the household into realizing that some comfort expectations are not really needed comforts and the second is to point out that the lack of comfort can have more to do with the lack of air sealing then the setting on the thermostat. Once the household blames comfort problems on the lack of insulation and the holes in the heating ducts instead of the size of the furnace and the out-of-adjustment thermostat, the household can get back to saving energy in comfort. Energy ED and Household Operation: Chances are if you don’t know what the brake pedal does and where it is located, you shouldn’t be trying to drive the car. You can get in the car, stick your elbow out the window, start the car rolling down the road, but it’s all going to be wasted when you can’t get the car stopped. Remember, car insurance covers dents and missing bumpers, but home insurance doesn’t cover energy waste. Energy education needs to provide training on where your homes brakes are located and how to use them. Only with an understanding of basic home energy systems, can the household use those systems in a more energy efficient manner. The challenge of the energy educator is to provide the household with a basic understanding of how their homes energy systems work and how they work with each other. With the broad differences in homes spanning more than a hundred years, this is no easy task for the educator. The educator is like the child with a huge, connect-the-dots puzzle in front of them. The educator completes the challenge by connecting all the energy system dots in a home until they make a complete picture that is understood by the household. Maintenance Energy ED and System Maintenance: Now that the Energy Educator has provided information on the energy systems and how they work together, he or she needs to provide training on the benefit of maintaining those systems. A car that can get 50 miles per gallon will not be able to realize that great fuel mileage if the tires are flat. With the coming cold weather, the Jones’s decided it was time to finally have insulation installed under the floor. Their feet have been cold long enough and warming their feet was contributing to huge increases in their power bill. Insulation was installed under the floor, but the foundation vents were not repaired which allowed critters to enjoy the newly insulated underfloor as well. As the critters rearranged the insulation, placing a lot of it in the dirt, most of the benefit of installing insulation was lost by not properly maintaining both the insulation and the vents. One of the most important maintenance items is the heat pump. Households get lulled into a sense of having great energy efficiency once they have the benefit of a heat pump. The energy educators job is to provide information on the importance of having a Heating Contractor service the heat pump system once a year to get the most energy efficiency from the heat pump every year. Once you get a Prius, don’t maintain it it like a John Deere and drive it like a Mustang.  
Categories
Uncategorized

Unbranded Electronic Gadgets Are Lower Priced Compared to Branded Electronics Gadgets

The gadget is a device that is able to perform one or several functions. Gadgets often have funky designs but have useful functions as well. It is also being referred as gizmos. The history of gadgets can be traced back to the early 1800s. There is a wide variety of gadget including GPS system, USB toys, smartphone and etc. The first appearance of the term “gadget” occurs in 1985. Amiga OS uses the term to describe the GUI widget in a graphical user interface.

1. Benefits of Modern Gadgets

Gadgets offer many benefits to the users. It usually has a small size so you can bring it with you to any place. Spy gadgets incorporate a recording player and video camera. For example, a spy pen gadget can have a camera. It functions just like a pen and can be used to write words. No one will know if the camera is recording scane because it is hidden within the pen. There are also gadgets that design to aid people with physical impairment. For example, the electronic eyes gadget allows the blind person to cross the road.

2. Where to Shop for Modern Gadgets

You can shop for technology gadgets at the local store or online store. The online store usually offers more variety of technology gadgets compare to the local store. The technology gadget can be as cheap as $1 depending on the type of function it offers. If you buy the technology gadget online, you can save money by using coupons.

3. Doing Research by Reading Technology Reviews on Technology News Site

Before buying gadget online, you have to do some research by reading the technology reviews. The technology reviews are available in the technology news site. The technology news site offers reviews on the latest gadgets.

4. How to Shop Online for Modern Gadget

To shop online, you simply enter the type of gadget in the search engine. For example, if you want to buy a spy gadget, you should enter the keyword “spy gadget” into the search engine. After you have submitted the query, you will see a list of gadget stores that sell spy gadgets. Each store offers a different selection of the gadgets. You should browse every gadget store so that you know what your choices are.

5. Using Shopping Search Engine

To make online shopping more convenient, you can use the shopping search engine. The shopping search engine such as Google Products will list all kinds of gadgets and the prices. You will be able to compare the prices of the different gadget stores. You should use shopping search engine that is based in your location. For example, if you are from the United Kingdom, you should use UK shopping search engine. In this way, you will be able to buy the gadget from a local online store and save money on the shipping charges.

Categories
Uncategorized

Start a Travel Blog to Make Money Online and Live the Dream Lifestyle

The concept of a travel blog is really simple. You basically become some sort of a journalist or critic of the places around the world that you visit and share it with the online world. Because the Internet has such a vast audience to tap into, it is easy to find audiences who will be interested in your travels as well as the sights and experiences you come across, especially for people who have yet to experience them.

A travel blog can also serve as a guide for a lot of people who need some travel ideas or just some reviews on certain places of interest. A lot of people are using travel blogs just for the sake of recording their journeys or even just as a hobby. Professional journalists of course do make money from whomever they write or blog for but a lot of people out there are actually unsure how to make money as a freelance blogger working from wherever part of the world that has an Internet connection.

The main thing is that many travel blogs don’t actually sell anything. A lot of people just like to share their travels and endeavors with their friends and family rather than the masses who could also potentially be interested in your ventures. Although many journalists and bloggers make their money through sponsored trips, there are many ways to start making money with a travel blog even if you’re just an amateur and don’t really have much online marketing experience at all.

It’s a very simple yet similar concept to a food blog or a fashion blog – you blog about your passions (in this case, it would be travel) and then share it with your audience. The key is that you may want to sell something somewhere down the line. You can either sell advertising space or even your own products and services on a blog. In the case of a travel blog, you can find a lot of travel and accommodation deals that have affiliate programs which reward you for promoting or selling them.

There are also travel blogs out there that make a decent amount of revenue just through having Google AdSense loaded up. This is a simple concept in which you allow Google to load up your blog with ads and you get paid a little bit every time people click on them.

Again, there are many ways to monetize your travel blog but the main thing is that you will need to learn how to bring in some traffic and maintain a great relationship with your audience.

The thing that turns people off online-based ventures are the myths about set-up time, programming and how you need all this technical knowledge and skills of setting up a website and all the other silly rumors that go around.

The truth of the matter is, you don’t need to do all that even with a travel blog. You can easily get a simple WordPress blog set up and start firing away with your blogging. The overheads involved are nowhere near as much as you’d think compared to a lot of businesses going around. As a freelance blogger, you can treat blogging as an actual business once you are able to monetize your visits.

Imagine what kind of lifestyle you would live if you just traveled the world and got paid to share your experiences. You don’t really need to know any technical knowledge or even qualifications to do this.

You do however, may need to come up with the income to support such an extravagant lifestyle. You can easily achieve that too with online marketing while having a travel blog. They are pretty much the ultimate combo since your lifestyle pays for itself!

Get started in online marketing now and have your own travel blog set up for you without any experience and make money earning 100% commissions!

 

Categories
Uncategorized

Benefits of Cloud Services for Businesses

Today, every business owner must consider the kind of technology they are utilizing in running their business. It is this technology that brings them into competition with alike businesses in their local area. They can even get connected with other similar businesses and customers thus, registering good business growth. Using technology effectively helps them to easily connect with people.

Working with Cloud services

One of the technologies increasingly used by businesses these days is the cloud computing services. Cloud computing depicts a new model meant for IT services’ delivery and consumption. These IT services are internet-based and generally use scalable and virtualized resources in the form of services.

Of course, working in the cloud has various benefits as compared to working on a local server. With cloud IT services, you can work remotely. You are just required to access these services from your computer. Most of the times, they are quite fast to support your AV technology. This way you can create connections with other employees in your office and your prospective customers too.

Categories
Uncategorized

Why Social Media Marketing Is Important to Your Business

SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is,, using social media as a marketing tool is a sure shot way to you grow your brand!

Not having an active social media presence is kind of like living in the ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes you do just check out the reasons why:

Increased Web Traffic

Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?

Boost SEO

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).

Connect with Consumers & Industry Leaders

Social media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.

You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.

Get your message across

As people view Twitter and Facebook as social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

Targeting and retargeting with Ads.

The highly customizable nature of social media ads. like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate earned media coverage with social media posts. At any event there’s no better way to leverage your presence than with the help of social media.

Immediate response

The feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.

Builds Brand Loyalty

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.

Are you ready to jump ahead of your competitors with social media? Want to see your rankings climb fast? Pull out that phone and give us call. We’ll help your dreams come true.

 

Categories
Uncategorized

7 Reasons You Should Be Using Social Media

1. Social media is the 21st century Town Hall.

People do not meet the way they used to. Sure, we all still attend meetings at church and at city hall and at our children’s teacher conferences, but more and more people are congregating online. Did you know that, according to iStrategyLabs, Facebook’s United States’ user base grew by 144.9% in 2009? Some estimates put all Facebook activity worldwide at as high as 20% of all internet traffic!

Facebook, and increasingly Twitter, are the places people are going to find out what is happening in the lives of their friends and family. Furthermore, with the explosion of fan pages, users are seeking out news from businesses, organizations, and causes that they support.

Friends and family meet regularly on Facebook. Colleagues and like-minded people use Twitter to share ideas throughout the day. Professionals are connecting on LinkedIn. Flickr and YouTube stream photos and videos to the world eternally. And blogs are maintained for topics as varied as pro football officiating and crocheting. All this is going on 24 hours a day, every day of every year. Is your business connecting with people where they are now?

2. Yours is a small company.

You own a small business, perhaps a local party store or an independent insurance agency. Social media is intriguing, but you cannot see the benefit to a business of your size. Let’s say you own a small party store. You check out the largest chain pharmacy’s Facebook Fan Page. They have 433,000+ fans. Do you have 433,000 customers?

Or say you are an insurance agent. After spending some time on a national insurer’s Facebook fan page, you find you’re joining 16,600+ others. Do you have 16,600 clients?

Small businesses need revenue streams more than ever. One cost effective way to generate business is through social media marketing. People who become your fans and see regularly what you post on your fan page are more likely to do business with you than a larger company with whom they might not share a connection.

Social media does not have to be a daily task, but it certainly should be something used weekly. A small business might post community news, events in the lives of staff members and their families, cross-promotions with other local businesses, and content related to its products or services.

3. Yours is a large company.

You are a president of business development for a large, globally-known company. The board of directors has asked you to find new ways of connecting with prospective customers. Let’s go back to the example of chain pharmacies. The number of fans is staggering – 433,000 – when you consider how few fans Competitor #1 has (5,967) and that Competitor #2’s page (88 fans) is apparently created by someone outside the company. If you are in business development for the competitors, do you think there is an urgency to use social media effectively?

Social media is essential to large companies in the 21st century. Modern consumers are discerning and intelligent. They want companies to be responsive and transparent. Social media allows your company to hear from and speak with customers, address their concerns, and generate positive feelings about your brand.

4. Your client base is mostly local.

Your company is successful on the local level; it sustains your business and you’ve reported moderate growth for several years. But lately you have wanted to drive business on a larger level.

Social media is a place to go “remote” while never leaving home. The beauty of platforms such as Facebook, LinkedIn, and Twitter is that you can reach a global audience from wherever you are. These sites will allow your business to be seen and known by thousands and thousands of people who might otherwise never know it existed.

Your business can promote its products and/or services to these new potential customers. You can inform them of your past successes and current specials. You can tailor orders easily without having to spend time on the phone or meet in person. Social media will introduce you to new people and render services to them more efficiently.

As well, local support will grow for your business so long as you focus some content on items of local interest. Producing social media content about civic news, high school events, community fundraisers, and the like will keep your base loyal and growing.

5. Your client base is mostly remote.

Your company sells mostly to customers who are remotely located from you. You engage people mostly through your website. Business is good, but you haven’t made much progress with local customers. Perhaps you are a new business in a region that has long been faithful to a competitor. Social media is a way to bridge this gap. Your company may simply suffer from a lack of exposure. A strong presence on social media sites is evidence to prospective customers that you are interested in their ideas and that you are responsive to their concerns. These platforms of “open conversation” can showcase your business as part of a mutually-supportive community.

6. Your friends (and their friends) are your best advocates.

Who are you more likely to trust when he says you should buy a car from a particular dealer – someone you just met on the street or your friend of 20 years? We hope you chose the latter. If so, you are like 99% of the people in this world who believe the word of their friends because they share a common past and have trusted them in other situations.

A company needs friends or fans or followings (depending on the social media platform). You need not fear that you are breaching a social contract with friends so long as your social media is about your customers, their needs, and conversations driven by them. Strangers don’t want to be “sold” anything and neither do your friends.

Social media is about conversation and community and relationships. Developing strong relationships does not mean you cannot promote your business, but it does mean you have to listen more than you talk.

7. Money goes where people go.

You can’t afford not to participate. The perception of social media is that it is for young people. Sure, Facebook and MySpace began as platforms for college students and high school kids. However, according to iStrategy Labs, Facebook users of the age 35 and older are now 30% of the entire user base. Additionally, in 2009, users who are 55+ grew an astounding 922.7%. In fact, every demographic grew in 2009 except college users.

So everyone and their brothers are using Facebook and other social media platforms. Grandmothers are sharing pictures of grandchildren on Flickr. Auto dealerships are bringing the showroom to the customer’s home with videos of cars on YouTube. And the local coffee shop is “linked in” with a new coffee bean distributor with lower shipping costs. People are taking their lives and their money to these virtual worlds. Are you there to meet them?

Article Source: http://EzineArticles.com/3570116

Categories
Uncategorized

Social Media Strategy: How Barack Obama Used Multiple Touch Points to Create a Brand

Barack Obama used multiple “touch points” and social media platforms to create a brand that was a key ingredient to winning the Presidency in 2008. His brand strategy is a case study for marketers to study in creating brand in a New Media Age. President Obama’s branding strategy is something that is a distinct paradigm change from previous social media strategy and branding. It is basic strategy for a company to integrate their websites with social media platforms. What President Obama did that is different is that he created a web site, MyBO.com that functioned as a mini-facebook, a mini-social platform. He broke new ground in the use of social media in branding. Private companies should study Barack’s strategy to understand how to create a world-class brand virtually overnight. In our era this is important for a marketer because there are many, many products. For a product to be chosen from the many, it has to have a strong brand. How does a startup, which is what Barack’s campaign was, create a strong brand when the startup has limitations in capital? Social Media has created a new age. Social Media has changed how modern marketing is done—but a marketer needs a strategy to succeed and that strategy revolves around the strategic use of multiple “touch points”.

At this point I think some important introductory comments have to be made. President Obama is a lightning rod. As in all politicians there are many people who like him and there are many who don’t. This article is not a political statement, one way or the other, for President Obama. This article is about social media branding strategy. Irregardless of where you stand in the political spectrum, even Barack’s greatest detractors say his social media strategy was a classic use of social media to create a brand.

When I talk about creating “brand”, please don’t interpret this as a cynical statement of our political system and our way of electing presidents. Marketers should study political campaigns because they are classic studies in the creation of world class brands. In each political cycle, a large group of candidates emerges originally. Only one can be elected. A candidate must quickly distinguish themselves from the rest of the political field. The American people are not stupid. American elections are an example of the wisdom of crowds. To be elected a candidate must show that he is different from the rest of the candidates, and if elected can do a much better job than the others in the field. To win the American Presidency, a candidate must be an expert in creating brand awareness, creating a value proposition, and brand positioning. Winning the Presidency is not unlike creating a new product, and creating the brand for that product to be successful in the marketplace. This is why studying Barack Obama’s social media strategy is important. Barack Obama is analogous to a small startup creating a product, but having significant limitations in name recognition and capital.

In old media, a startup couldn’t afford a large advertising campaign to create brand. Social Media has changed that. Social Media has created a “Perfect Storm”. To create a brand, a marketer has to have scale and presence. A lot of people have to know about your product, and a marketer has to be able to engage those large amounts of people at the precise moment that a purchasing decision is going to be made. Social Media allows a marketer to do just that. Perhaps ¼ of the world’s population belongs to a social media sight, and most of the major social media platforms are integrated. From those sights, a marketer can observe what a consumer does during their day. This tracking allows a marketer to target the individual consumers that are interested in the marketer’s product. A marketer can now target an individual at the precise time that a purchase is going to made.

Barack Obama was one of the first significant marketers to understand the tremendous communication capabilities, database management, and tracking abilities that a social media platform affords a marketer. Barack Obama understood that he could engage large amounts of people at once over many “touch points”. When his campaign first began, Barack had no name recognition and no money. Hilary Clinton had both. Barack understood the forces that social media platforms unleash to a marketer. He realized, far better than anyone else, that his limitations were minor. Barack realized that social media platforms gave him the tool that he needed to create a major brand almost overnight. Before the Obama campaign, social networks were seen as just that—a social network. Someplace you came to hang out with your friends, share pictures, and just basically enjoy yourself. To a limited extent the Howard Dean campaign used social networks to raise money in 2004, but not at the scale that Barack Obama did.

Barack’s campaign was not a haphazard affair. His social media campaign had goals, plans, and objectives. Barack realized that personal engagement was going to be critical. He created a web site that had the scale that was going to be needed. Barack took advantage of some major structural changes in the modern marketplace. Modern people no longer trust advertising. People trust their friends. In a new media age, a product is branded and purchased when two “friends” have a conversation, and a recommendation is made. To be successful a modern brand must be a “friend” to the consumer.

Two sources best explain the world that modern marketers must function in. The June 2009 McKinsey Quarterly talks about The Consumer Decision Journey. The December, 2010 issue of the Harvard Business Review talks about “Branding in the Digital Age”. In both cases, in a New Media Age, consumers no longer develop brand awareness through one experience, such as a major advertising campaign. Rather, a brand is created after many and varied experiences between brand and consumer. In a new media age, a brand takes on almost human characteristics. In human relationships, the more experiences we have with an individual the more trust we have for that individual. We choose are friends for their brand. That brand is based on trust. We can depend on our friends. We know a lot of people, but we trust our friends. In a group of people, we seek our “friends”, from a wide group of people, because we can trust them. We realize that our friends are imperfect—there might be “better” people around than our friends—but we seek our friends because we trust them.

How does this trust develop? Trust is developed over a period of time through a series of experiences. This same principle applies in branding products. We develop friends through many “touch points”. Consumers seek out products through texts, video, blogs, podcasts from a social platform. This is how a brand is created—through a social media platform that creates many and varied touch points. Barack understood this.

A key element is in his campaign was to create a website that was actually a mini-social platform. Initially, a supporter or a seeker would go to MyBO and a profile would be created. Then, just as on Facebook, you made a decision on just what you wanted to do. The sight was there for you to help. It allowed supporters to access the information that was needed create meetups, to have fund raisers. It had a database of people to call on behalf of Obama. The sight allowed people to what they wanted to do. There was a method to the madness. Through the sight, the campaign could track the people who were strong supporters. This information allowed the campaign to discretely get volunteers to do more committed things. The more committed volunteers held fund raisers at their house, to call friends, to go door to door. An important function of MyBo was to link people who knew each other outside of the campaign to connect, such as is done on Facebook. For instance, if a strong supporter worked at a particular company, the campaign had the names of other people who also worked at that same company who were undecided or leaning toward Barack. The supporter could then go to their coworkers and talk about Barack around the water cooler in a discrete manner. Friends having conversation with their friends to recommend a product (Barack). This is how Barack’s brand was created. This is how products are branded in social media. Barack was able to brand himself as a “friend” in comparison to the other candidates—who were just “candidates”.

As the campaign progressed, supporters started making their own texts, videos, shooting their own pictures, making their own podcasts, and sending them to their friends, through the different social media platforms. Barack’s website (a social media platform) had these numbers:

• The site attracted 1.5 million members who organized themselves into 35,000 separate activist groups, each of which could be called INSTANTLY from the campaign headquarters to be given specific tasks in drumming up support.

• On election day, a MILLION calls were made. There were maps to the polls. Supporters were identified. Rides were arranged. Before the election, absentee ballots were delivered. During the campaign, million new supporters were registered online.

• 150, 000 separate meetings were used to mobilize volunteers

• Supporters placed their own campaign videos on YouTube. This is significant. People made these videos. The videos were placed on a sight that is one of the most popular on the Internet. YouTube viewership rivals major cable and home TV networks. This added media exposure was estimated at $47 million that the campaign did not have to pay.

• $600 million was raised from 3 million people

There is a critical fact to observe in Barack’s brand building. The Obama campaign gave the “brand” over to supporters. This is an interesting fact to observe about Barack’s branding strategy. Barack’s branding strategy was organized and managed. There was adult supervision—but much of his branding was done by individual supporters. This is analogous to the Ford Fiesta Movement that Ford Motor Company used in marketing their Ford Fiesta. To create a strong brand in the new media era the brand has to be given over to supporters to develop among their “friends”.

The hallmark of social media branding is the development of trust. This trust allows a brand to handle the unforeseen. There are no perfect people running for the Presidency—just as there are no perfect brands. Because of his brand building strategy and the trust that Barack developed, he was able to whether storms that happen in every campaign. People believe in their friends, and trust them, even when bad things are found out about them.

In the campaign of 2004, the campaigns of Dean and K

Article Source: http://EzineArticles.com/6134412

Categories
Uncategorized

Overview and Guidelines For Trading Currencies Successfully

People have been trading currencies since they first began using money. People trade currencies because different countries use different currencies. As a result, when people travel to different countries, they need to have the currency that is being used there. So they look for a person who is trading currencies to be able to change the money of the home country to the money that is used in the country that they have traveled to.

There are two main ways that people trade currencies. The first is through the normal use of bureaus that have been designed to cater to such needs, and the second is through the online buying and selling of the currencies, which is also known as currency trading. The main differences between these two methods is that, for the latter one, the trader will need a computer, internet connection and a debit or credit card, while for the first one, a trader needs to visit a bank or an exchange agent to physically change the currency.

When trading currencies, some things should be considered before actually doing it. The first concern would be the exchange rate. The exchange rate is the difference in monetary value between the currency that traders have and the one that they are going to get. For example, in currencies trading, the British Pound right now is more valuable than the U.S. Dollar. Therefore, the typical exchange rate is about 1.9, which means that one pound is equivalent to $1.90.

When the exchange rate rises, it means that the dollar is losing value; and when it falls, it means that the pound is losing value. This rise and fall is what people who are in the trading currencies business will be looking at. When the value of the dollar decreases, most people who are in the currencies trading business will be found buying dollars. They will keep them until the value of the dollar starts to increase again.

Once the currency value starts rising, people who are in the business will wait for it to reach a certain mark before they start selling it. Buying the dollar when it is cheap and selling it when it is expensive makes a transaction profitable. Therefore, this process is what most people who trade currencies will be found to be doing.

To be successful in trading currencies, there are certain things to consider. Most people who have a currencies trading business that has collapsed are buying and selling currencies at the wrong time. To be really successful in this business, it would be advisable to take some lessons first to learn how to trade currencies.

If you are a newbie and want to learn about trading currencies [http://currencytradingfordummies.org/currency/category/trading-currencies/], then click on the link. You will get tips on currency trading [http://currencytradingfordummies.org/currency/] even if you are having the least knowledge of it. Interested? Follow the link now!

 

Categories
Uncategorized

Elements of A Good Service Provider

Whether you are looking for a service provider in household energy, telecommunication, banking and finance, insurance, travel, technology or even shopping, you deserve nothing but the very best as a customer. The best you can do to ensure that you get what you truly deserve is taking time to select your service provider. Below are the three most important elements that you should look for in a service provider if at all you are to have a good experience as a customer.

1. Quality

No matter the kind of service you are looking for, you should get quality. The different brands in the market offer varying service qualities and this means that you should be careful to get good quality. The quality should be all rounded meeting with your needs and expectations and even going beyond. The company should be well packaged and the service developed to meet with customer needs from every angle. You can use reviews to determine the quality of the service you are about to get from your provider. For instance, when you are getting an energy company for your electricity, you should not only have good tariffs, but also consistency in the supply of energy so you don’t end up dealing with frequent outages that can interfere with your schedules or work.